Company Profile

Based in London, the economic and cultural center of Europe, Cross Media broadcasts Japanese culture to the world through English language events, publishing, and digital promotion.

Founded in 1987 we started publishing lifestyle magazines and tourist guidebooks, including the RED DIRECTORY, aimed at Japanese residents based in the UK. Since then, we have been promoting authentic Japanese food and food culture through magazines, books and events under the EAT-JAPAN brand.

Since 2010 our main enterprise has been running HYPER JAPAN, an event covering all aspects of Japanese culture. We bring the best of contemporary Japanese food, music, fashion, technology, tourism, traditional culture, games, manga and anime to life through exhibition booths and live performance.

In 2015 there were 130,000 visitors from all over Europe, making it the largest UK event dedicated to Japanese culture.

Using the know-how we have gained through the planning and management of this event, our knowledge of everything Cool Japan, and the strong relationships built with the local community and national media, we have also branched out to support Japanese companies, government agencies and local municipalities activities in the UK.

We offer a wide variety of services to connect Japan and the UK, such as events planning and management, marketing, public relations, and the creation of advertising, websites and promotional tools.

In February 2024, we became a consolidated subsidiary of TOPPAN Holdings. With this transaction, Yoshiki Sato from TOPPAN Inc. has been appointed as managing director, replacing Kazuhiro Marumo. We have made a fresh start with a new structure as a member of the TOPPAN Group.

Our Partners

Japanese Government Agencies

Ministry of Agriculture, Forestry and Fisheries / The Agency for Cultural Affairs / Tokyo Municipal Government / Kobe Tourism Bureau / The Inland Sea, SETOUCHI Tourism Authority / Odawara Tourism Association / Japanese National Tourism Organisation / Japan External Trade Organisation / Japan Foundation / Japan Rice and Rice Industry Export Promotion Association 

Corporate Clients and Partners

S&B Foods / Amuse / Dentsu Inc. / Hakuhodo / Bandai-Namco Entertainment / Kikkoman / Kodansha Europe Ltd. / All Nippon Airways / Toei Animation / Japan Airlines / NHK / Nintendo / Takara Shuzo International Co., Ltd / British Airways Plc / Tobu Railway / JTB Communications / Otafuku Sauce Co., Ltd / Jiji Press Ltd London Bureau / Japan International Broadcasting Inc. / BOJ. Inc. / KOIKE-YA Inc. 



Founded as a publishing company in London.
Published RED DIRECTORY, an annual magazine aimed at the Japanese community and businesses in England, combining British lifestyle pieces with information about Japanese companies and services in the UK.


Started publishing books related to Japanese food ahead of the Japanese food boom in London.


Founded Japanese food promotion business EAT-JAPAN.
Launched EAT-JAPAN Magazine quarterly magazine and EAT-JAPAN Trade Directory aimed at the food industry.


Held the inaugural Sushi Awards artisanal sushi competition.
Professional sushi chefs were brought together from all over the world, in a tournament to decide the world’s best artisanal sushi.


Started Japanese cultural event HYPER JAPAN.


Began as Tokyo tourism rep.


Launched the Sake Experience / Sake Awards.


Launched the Japan Food Show.




Unit G18 The Light Box,
111 Power Road, Chiswick,
London W4 5PY UK

Phone(English or Japanese)
+44 (0)20-8963-9903

Feel free to contact us in English or Japanese

Our Brands: