OUR SERVICE
5 integrated capabilities.
We integrate five core capabilities to deliver end-to-end business execution
— beyond the scope of a typical agency or event organiser.
OVERVIEW
Five functions.
AGENT
Strategy & Marketing
Set the right market direction
OPERATION
Execution & Delivery
Drive execution on the ground
MERCHANT
Sales & Production
Create sales and revenue streams
PLATFORM
Audience & Media
Connect with audiences directly
SALES REP
Channel Development
Open and grow sales channels
Based in the UK, operating across Europe (France, Germany, Belgium, Spain, Italy and more)
AGENT
Strategy & Marketing
Market insight and network built on 39 years of experience
Market research & insights
- Consumer and market research through surveys and interviews
- Access to 170,000+ Japan-focused audience
- Insights across retail, consumers and B2B sectors
- Analysis tailored for local market entry and growth
- Actionable insights to inform strategy, marketing and sales decisions
Digital marketing & media
- 170,000+ owned audience across SNS and newsletter
- Always-on social media operations with consistent engagement
- Paid media strategy and execution (Meta, Google Ads)
- Influencer campaigns driven by real community reach
- PR and media exposure across online and offline channels
OPERATION
Execution & Delivery
Proven execution at scale, reaching 70,000+ visitors
Event & exhibition delivery
- End-to-end event planning and on-site execution
- Trade shows, brand events and product launches
- Guest management, staging and production coordination
- B2B event support and business networking environments
Product launch events for Kikumasamune and the National Tax Agency
POP-UP retail operations
- Full POP-UP setup and store operations in the UK & Europe
- Venue sourcing, design, build and logistics
- Staffing, store management and daily operations
- Integrated payment and fulfilment support
Studio Ghibli shop in Kensington and TOMICA mini car POP-UP at Japan Centre
Live event production
- Concerts, stage events and large-scale productions
- Ticketing, venue operations and crowd management
- End-to-end production including staging and technical setup
- Experience in Japan-origin content and live entertainment
Logistics, staffing & transaction support
- Payment handling and on-site transaction support
- Import coordination and cross-border logistics
- Staffing, training and on-site management
- Operational support for overseas brands entering the UK/EU
MERCHANT
Sales & Production
Retail access and local production to drive sales in Europe
Retail channel development
- Access to UK retail through HYPER JAPAN and local networks
- POP-UP retail and test sales environments
- Direct connection to consumers and real market feedback
- Channel development through both B2C and B2B touchpoints
Retail presence at Animate London POP-UP and sales at Japan Centre (HYPER JAPAN Selection)
Local production & fulfilment
- Local manufacturing through TOPPAN's European network
- Reduced logistics costs and inventory risk
- Production aligned with EU regulations and standards
- IP licensing coordination and merchandise development
Licensed merchandise production including EVANGELION × HYPER JAPAN and Witch Watch
PLATFORM
Audience & Media
Direct access to 70,000 visitors & 170,000+ audience
70,000+
Annual VisitorsHYPER JAPAN, 2025
170,000+
Audienceacross SNS and newsletter
HYPER JAPAN (owned event)
- UK's largest Japanese cultural event
- 70,000+ visitors annually
- High engagement with Japan-focused audiences
- Ideal for market testing and brand exposure
Owned media & community
- 170,000+ audience across SNS and newsletter
- Direct access to Japan-interested consumers in the UK
- Targeted promotion through owned channels
- Data and insights through campaigns and surveys
HYPER JAPAN official SNS and website, reaching 170,000+ audience in the UK
SALES REP
Channel Development
Expand sales channels through local networks and execution
We act as your sales representative in Europe, leveraging local networks to drive negotiations and channel development.
Model Case of Sales Rep
| Stage | Timing | Our Role (Cross Media) | Client Input | Output |
|---|---|---|---|---|
| Market Research | Month 1–2 | Market analysis, competitor review, target identification | Product info, positioning, samples | Market insight, target list |
| Lead Generation | Month 2–3 | Approach buyers, distributors, retailers | Brand materials, sales deck | Qualified leads |
| Initial Meetings | Month 3–4 | Arrange meetings, present products, collect feedback | Participation in key meetings | Buyer feedback, opportunity mapping |
| Negotiation | Month 4–6 | Commercial negotiation, pricing and terms discussion | Pricing policy, approval decisions | Agreed terms |
| Contracting | Month 6–8 | Support contract finalisation | Contract review and approval | Signed agreements |
| Launch Support | Month 8–12 | Support initial sales rollout, coordination with partners | Product supply, logistics coordination | Market entry |
| Ongoing Support | Ongoing | Monitor performance, expand channels, manage relationships | Product updates, business decisions | Channel growth |
This is a model case. Engagement terms are discussed on a case-by-case basis.
Let's talk.
We tailor the optimal combination to your situation and goals.